Parking Services for Roanoke, VA

Meter Pilot


PARK Roanoke will begin the 65-parking space, 90-day pilot program in mid-July

Roanoke, VA (June 19, 2017) – City Council today approved PARK Roanoke’s new Downtown on-street metered parking pilot program, which will begin in mid-July and remain in effect for 90 days. The mission of PARK Roanoke’s on-street metered parking program is to promote the vitality of Downtown Roanoke and its Central Business District as well as provide every citizen of Roanoke the shared opportunity to access accessible Downtown parking. The program will drive vehicle turnover, which translates to increased parking availability and ultimately an increase in the total volume of patrons to Downtown.

The pilot program will be limited to 65 parking spaces — or about 4.5% — of Downtown Roanoke’s current 1,400 on-street parking spaces. The 65 parking spaces will be separated into three designated pilot zones, all located within the (0) block Salem Avenue SE, Wall Street and Market Street around the Market Building, Market Street SE and Franklin Road SE.

Patrons will register and pay for their on-street parking at one of seven new, multi-space smart meters. The multi-space smart meters will be located on Wall Street, Market Street, Salem Ave SE between Wall and Jefferson, Franklin Road between Jefferson and Williamson Roads.

To register and pay for on-street parking, patrons will enter their vehicle’s license plate number at one of the seven multi-space smart meters and can submit payment to the smart meter with bankcards, US coins or the mobile application Whoosh!.

  • Paid parking rates and increments are as follows:
  • First hour – FREE (patron must still register their vehicle’s license plate number at smart meter)
  • Next hour – $1.00
  • Next hour – $3.00
  • Maximum time in a zone – three hours

After the first three hours, vehicle may be moved to another zone for an additional three hour period but cannot return to original zone for three hours. The smart meters will be enforced Monday – Friday 8:00 am to 5:00 pm with no weekend enforcement. No disabled parking spaces will be affected by the pilot program; however, the rates and increments within the pilot program will apply to all parkers, including those with disabled placards or plates (should they choose to park within pilot area).

“We are thrilled to be given the opportunity by The City of Roanoke to test and measure an on-street metered parking program that supports all citizens, businesses and visitors of Downtown Roanoke,” said PARK Roanoke General Manager Wyatt Poats.

Debbie Moses, Parking Administrator for The City of Roanoke continued, “Our goals are simple; with the on-street metered parking pilot program, we want to strengthen the local economy, increase ease of use and create an ‘even playing field’ for anyone who wishes to access and utilize on-street parking in Downtown Roanoke.”

More details, including free and open-to-the-public workshops on how to operate the new on-street parking smart meters, will be made available in the coming weeks. In the meantime, general questions can be submitted to PARK Roanoke via email to